Tag: Advertising


  • Leke Alder is the brand strategist and policy consultant credited with introducing branding as a discipline to Nigeria. Through the Alder Consulting, which he founded, he has consulted on policy, politics and business at the highest levels locally and internationally. Born as an only child, Leke Alder’s dream from childhood was to be a lawyer,…

    read more

  • Shobanjo Abiodun is an Advertising professional, and CEO of the reality TV show, The Apprentice Africa, born in 1951. For seven years, Shobanjo worked as a studio manager, then as a production manager at the Nigerian Broadcasting Corporation now known as the Federal Radio Corporation of Nigeria (FRCN). In 1971, he joined the Grant Advertising,…

    read more