Category: Social – Psychology


  • Samuel Olajire Olanlokun; Children book author, novelist, folklorist, poet, who as a distinguished librarian and teacher attained the position of the president, West African Association of Library and Information Science. In 1991, he was listed in the International Directory of Distinguished Leadership published by the American Biographical Association, Raleigh, North Carolina. Until his death on…

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  • Amebo in the Nigerian popular culture means gossip and is often used to qualify mostly a lady who takes undue interest in other people’s affairs. Amebo was the name of a character in The Village Headmaster, a popular Nigerian Television series that ran from 1968 to 1991. The cast, Ibidun Allison, who in the series…

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  • Conservatism is resistance to change due to preference for stability and continuity. The conservative believes in the value of history and favors traditional institutions over the abstract or ideal, as it is represented in liberalism and socialism. Gradualism, which is the milder form of conservatism, rather than resist change, disapprove of revolution, believing it to bear…

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  • Adolescence is the period of development from the onset of puberty, to the attainment of adulthood, hence the transitional period between childhood and adulthood. The WHO pegs this between the ages of ten and nineteen years. Adolescence is characterized by physical maturation of the brain and body, giving rise to intense psychological and physical change,…

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  • Counseling is a professional activity involving the use of interpersonal relationship to quicken understanding of oneself and to encourage changes in life choices. Counselors often employ particular counseling theories in their operation or may go eclectic. There is the Client Centred approach which involves active listening and empathy, geared towards assisting clients to discover and…

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  • Consumer Behaviour, the understanding of the buying behaviour of people composing the target market of marketers, particularly retail outlet operators, is a major task facing their business. The rather keen competition in today’s market makes it imperative for the individual retailer to seek not only to retain their patrons but also to attract new ones…

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  • Hypodermic Needle Theory postulates that the media have a direct, immediate and powerful effect on the audience members. In the study of the Ikeja bomb blast of January 27, 2002, majority were in possession of radio and television sets which they used regularly. The use of radio correlates positively and significantly with age and income,…

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  • By F.G.J.O. The Nigerian Provincial Guardian 17th April, 1937 pg. 11 The Love between man and woman is only- “Sex Appeal” The only thing men want in women is not intellect but charm, tenderness and perhaps vicacity. Just as we are about to go and sit in a corner however , with the reflection that…

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  • Mind is the term often employed to signify all the faculties of the Souls. In this 17th April 1937 editorial of the Nigerian Provincial Guardian, the mind, as a subject, is applied to the intellectual faculties, in distinction from the moral; as the heart is being employed to denote the moral, in distinction from the…

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  • African Renaissance term used by authors is  descriptive of  the cultural movement in the British West Africa, in which the pioneer set of educated Africans, erstwhile propagators of the New Africa ideology, began to go native, in reaction to the racist tendencies of the whites. The term, “Renaissance” though qualified as “minor” was used by Ajayi JFA in…

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